The Eduladder is a community of students, teachers, and programmers just interested to make you pass any exams. So we help you to solve your academic and programming questions fast.
In eduladder you can Ask,Answer,Listen,Earn and Download Questions and Question papers.
Watch related videos of your favorite subject.
Connect with students from different parts of the world.
Apply or Post Jobs, Courses ,Internships and Volunteering opportunity. For FREE
See Our team
Wondering how we keep quality?
Got unsolved questions? Ask Questions

CBSE-Business-studies-2016--->View question

Name and state the communication tool used by the marketer in the above case to improve its image. Also explain role of the tool as identified in part (a) -CBSE business studies 2016 class 11

A company was marketing water purifiers which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profit. Because of huge profits the company ignored the after sales services. As a result its relations with the customers got spoiled and the image of the company was damaged in the public. Top Management become concerned when the profits for the current quarter fell steeply. On analysis it was revealed that ignoring the after sales services was its reason. Therefore the company took all possible measures to protect and promote its favourable image in the eyes of the public. As a result the goodwill of the company improved in the society. a. Name and state the communication tool used by the marketer in the above case to improve its image.b. Also explain role of the tool as identified in part (a)

Asked On2017-07-19 15:43:18 by:milan-ransingh

Taged users:

Be first to like this question

Be first to dislike this question
Talk about this  Like  Dislike
View all qusetions
a. In the given scenario, ‘Public Relations’ is the communication tool used by the company to restore its good image. The sole purpose of Public Relations is to create and maintain cordial relationship of the company with its stakeholders, customers and lenders. Such positive public relations of the company are key foundations for its survival and growth.
b. Importance of Public Relations can be highlighted as follows:
1. It allows the organisation to attain its goals in a hassle-free manner without constantly worrying about its public image.
2. It assists the organisation in creating and maintaining a market for its product among consumers, thus increasing its brand loyalty among consumers.
3. Public Relations among the stakeholders and consumers also allows an organisation to survive in the business in the long run and deal with its new potential competitors effectively.
4. It also complements the promotional ventures undertaken by the organisation to increase its customer base.

Answerd on:2017-07-20 Answerd By:Aparna-Dasgupta

Be first to like this answer

Be first to dislike this answer
Talk about this  Like  Dislike

You might like this video:Watch more here

Watch more videos from this user Here

Learn how to upload a video over here

Lets together make the web is a better place

We made eduladder by keeping the ideology of building a supermarket of all the educational material available under one roof. We are doing it with the help of individual contributors like you, interns and employees. So the resources you are looking for can be easily available and accessible also with the freedom of remix reuse and reshare our content under the terms of creative commons license with attribution required close.

You can also contribute to our vision of "Helping student to pass any exams" with these.
Answer a question: You can answer the questions not yet answered in eduladder.How to answer a question
Career: Work or do your internship with us.Work with us
Create a video: You can teach anything and everything each video should be less than five minutes should cover the idea less than five min.How to upload a video on eduladder