Explain the case study of introduction of on Q on Q system at Hilton Hotels Corporation data driven hospitality

The Eduladder is a community of students, teachers, and programmers just interested to make you pass any exams. So we solve previous year question papers for you.
See Our team
Wondering how we keep quality?
Got unsolved questions?

Ask Questions

10IS72-INFORMATION-SYSTEMS-->View question

Asked by:Rajiv

Taged users:

Be first to like this question

Be first to dislike this question
Talk about this  Delete  Like  Dislike


• Customers are more satisfied when they have a problem and the hotel staff takes care of it than if the stay goes flawlessly.

• The hospitality industry is a people business. It doesn’t do any good to have great customer information that’s only in the reservations system and available to the call center.It must be common across all systems.

OnQ – Customers Really Matter:

• Custom-built customer relationship management information system

• Integrated to cover 22 million guests, all properties, eight brands

• Provide employees with a clearer idea of who customer are and what their past Hilton experiences have been so they can provide constant improvement

OnQ Challenges:

• Presenting deep customer history data clearly enough for inexperienced front desk employees

• Supporting a diverse mix of brands Data-Driven Hospitality

1. What are the benefits and drawbacks of the OnQ system at Hilton?

2 What does Hilton have to do to create a competitive advantage through OnQ? Provide some specific examples.

3 Is it possible to have too much information about a customer? Explain. What are several reasons why CRM software applications are so expensive? Why do they seem to take so long to implement? 

Answerd By:neenu2

Be first to like this answer

Be first to dislike this answer
Talk about this  Delete  Like  Dislike

Can you help us to add better answer here? Please see this

Below are some of the videos from our collection.Check out our video platform here.

Lets together make the web is a better place

We made eduladder by keeping the ideology of building a supermarket of all the educational material available under one roof. We are doing it with the help of individual contributors like you, interns and employees. So the resources you are looking for can be easily available and accessible also with the freedom of remix reuse and reshare our content under the terms of creative commons license with attribution required close.

You can also contribute to our vision of "Helping student to pass any exams" with these.
Answer a question: You can answer the questions not yet answered in eduladder.How to answer a question
Career: Work or do your internship with us.Work with us
Create a video: You can teach anything and everything each video should be less than five minutes should cover the idea less than five min.How to upload a video on eduladder

Not the answer you're looking for? Browse other questions from this Question paper or ask your own question.

Ask your question?