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You are here:Open notes-->Banaras-hindu-universityBHU-->DME-104-Business-Studies-and-Communication-

DME 104 Business Studies and Communication

How to study this subject

COURSE OBJECTIVE: The basic objective of this course is to make the students aware of the various functional aspects of management. The course would also provide an outline to the basics of communication and its utility in management.


Business Accounting and Finance: Financial Accounting-concept. Importance and scope, accounting principles, journal ledger, trial balance, depreciation. Preparation of final accounts with adjustments. Analysis and interpretation of financial statements – meaning, importance and techniques. Ratio analysis. Financial management-scope finance functions and its organization, objectives of financial management; time value of money.  Concepts of Marketing Management: Nature and scope of marketing; corporate orientation towards marketplace; building and delivering customer value and satisfaction; retaining customers; 4 P’s of marketing. Marketing environment; marketing research and information system.  Organizational Behavior: Foundation and background of OB, contemporary challengesworkforce diversity, cross – cultural dynamics, changing nature of managerial work, Emotional intelligence in contemporary business. Perception, Personality, Learning, Motivation – Concepts and applications. Difference anxiety- anxiety from above and below.  Human Resource Management: Strategic importance HRM; objectives of HRM; challenges to HR professionals; Human Resource Planning - objectives and process; Basics of recruitment, training and selection.  Operations Management: Introduction operations management and supply chain management; cross-functional and inter-organizational linkages in operations and SCM; operations and supply chain strategies; business process; defining quality; Importance of operations management in microfinance.  Basics of Business Communication: Purpose and process of communication; myths and realities of communication; oral communication; noise, barriers to communication; listening process, essentials of good listening; telephonic communication.  Presentation Skills: Presentation skills; prerequisites of effective presentation, format of presentation; Communication skills for group discussion and interviews.  Written Communication: Written communication; mechanics of writing, report writing, circulars, notices, memos, agenda and minutes; business correspondence-business letter format, style of letter arrangement, types of letters, electronic mail.  

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